The Problem With Cross-Cultural Examples

It's less of an issue in Western cultures, but you still, for instance, Japanese or Chinese or Korean examples are hard to come by. And Americans can't relate to them really. They look completely foreign. That's a good point with the cross-cultural examples. It's intrinsically tough because the cultural differences are important and when they get to a certain extent, then it's going to make the examples so abstract that you're not going to be able to get your head around it. Yeah. So, I didn't realize that was your first time you did that winch because I've heard you do that winch at a few conferences. Because hearing European conferences, it's quite