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Vix, the Netflix of Latin America with over 50 Million Users | TelevisaUnivision CPTO, Michael Cerda | E250

The Product Podcast

CHAPTER

Navigating Streaming Strategies

This chapter explores the pricing and marketing strategies of a streaming service, particularly emphasizing their free ad-supported tier tailored for Latin American audiences. It addresses the challenge of brand unification between VIX and VIX Premium, and offers insights on engaging users across various content formats while ensuring a seamless experience. Furthermore, it examines the crucial balance between innovation and core service performance amidst competitive pressures and organizational constraints.

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