This episode, we are exploring the world of nero marketing with two experts on this topic. Two professors who study, teach and write about the on purpose nudging toward the thoughts, feelings and behaviour that brands would prefer their names to be called. Prince guman: "There's such a rich, i think, under appreciated connection between neuro science and business, particularly in marketing" Doctor ma johnson: "My background is applied nerro sins and applied syke in start ups and e larger companies in the marketing context"