In this ad, you see a kid sort of float by on a river on a sunny day. The angle that they would take is like, remember childhood? Remember how you thought about food and childhood? Likeit it's very similar to other diet marketing. Although, what did you think of the presentation of olestra in that ad? I think it's smart to present it as brand name, olen,. It's got the word lean in it. There you go. Good job marketing. Again.