The Power of Deep Engagement in Pursuits

This chapter emphasizes the significance of fully immersing oneself in passions to unlock unforeseen opportunities and connections. Through personal anecdotes, it highlights how deep dedication and obsession can lead to meaningful experiences and excellence.

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Chris Do sits down with strategist and partnership builder Priscilla Lau to talk about the business of relationships. From her early days at Google and YouTube to launching Representation Matters, Priscilla shares how she helps creators and brands build partnerships that grow both revenue and community.

They cover the creator economy, selling without sleaze, the “zone of genius,” and why identity and style matter in business. This episode is packed with insight for anyone wanting to level up their creative career while staying true to themselves.

Timestamps:

(00:00) Intro (03:05) Google/YouTube partnerships origin story (07:06) Asian American identity journey (09:02) Learning sales; 70% close (15:02) Style permission and fit (19:47) “Clothes are tools” framework (21:04) Travel uniform: layers, pockets (23:15) Style as social icebreaker (28:31) Defining your zone of genius (44:31) Legacy, parenting, purpose, service (49:00) Caltrain joy; closing reflections

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Check out today's guest, Priscilla Lau:

Instagram: ⁠⁠https://www.instagram.com/priscillaylau/?hl=en

LinkedIn:⁠⁠ https://www.linkedin.com/in/priscillalau

Check out The Futur:

Website: https://www.thefutur.com/

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