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What Makes Someone Credible & How to Finish What You Start

Something You Should Know

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What Makes Some People More Credible?

Ste martin is a researcher and visiting professor of behavior science at columbia university. He's the author of a new book on the topic, called messengers, who we listen to, who we don't and why. We like to believe that i can tell when some one is believable and trustworthy and worth listening to. But there's a lot going on under the surface in our decision-making process.

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