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4min chapter
120 - The Power of Association Marketing, with Casey Adams
The Marketing Millennials
Association Marketing and You Crush at This
The idea of association marketing is associating yourself with people brands that you want to align with when people think about the brand itself. When I started my podcast, it was like, hey, I'm going to go interview world class individuals. It's allowed me to build an incredible network that I use to then raise capital for my startup mediate kits which recently got acquired. And three, just having incredible people in my life that I can learn from and ask questions to and people that I genuinely want to help and be associated with.
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