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120 - The Power of Association Marketing, with Casey Adams
The Marketing Millennials
Association Marketing and You Crush at This
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The idea of association marketing is associating yourself with people brands that you want to align with when people think about the brand itself. When I started my podcast, it was like, hey, I'm going to go interview world class individuals. It's allowed me to build an incredible network that I use to then raise capital for my startup mediate kits which recently got acquired. And three, just having incredible people in my life that I can learn from and ask questions to and people that I genuinely want to help and be associated with.
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