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Dr Gad Saad: How Infectious Ideas Are Killing Common Sense - Ask Dr. Drew - Episode 33

Ask Dr. Drew

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Game Theory and Evolutionary Biology

I'm actually really trying to understand descriptively what's going on in your brain. So for example, I've done research looking at how the menstrual cycle of women affects their consumer theory behaviors. Now, let's look at studies that look at what happens to men's testosterone levels when they engage in conspicuous consumption. And so again, I take these phenomena that would be interesting to marketers, to economists, and I put a physiological, hormonal, biological, evolutionary twist to it.

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