3min chapter

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40- Testing Business Ideas with David Bland

d.MBA

CHAPTER

How to Test a Bigger Opportunity

Roxanne Jones: Can you find a quicker way to test a bigger one, right? So I think can you break that bigger one down into smaller things? And so what I try to do is just break these really big things down into smallerThings. She says there are some ways to even break those big things downinto smaller things.Jones: Don't kind of create this false trade-off where it's something quick and easy and cheap but it doesn't really help you test anything important versus something really big.

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