2min chapter

On the reg cover image

The weapons of influence

On the reg

CHAPTER

The Weapons of Influence

There are the weapons of influence. This is what he calls them, which I quite like. And how they're weaponized because it really does make the concept stick harder. The whole book is geared around how are these things used to persuade us to do or buy or act in ways we don't want to. It's fascinating and we could be here for a long time, Jason. Thanks very much.

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