Why Self-Serve Outperforms Outbound Marketing -- Russ Heddleston // DocSend at Dropbox
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Dokend's Biggest Channel Is Product Let Growth
Most people have assumed that dokend's biggest channel is viral growth. But word of mouth is actually a bigger channel. A lot of that just comes from building a product that works for the end user and is pretty intuitive. We don't have a big talk to sales banner on our web site. If you go to docxson dot com, we'll explain by vertical how you use the product in great detail so you can get up and running in literally minutes inside of the product.
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