3min chapter

Destination Marketing Podcast cover image

255: Creating an Engaged Community: Owned Media Series Episode 3

Destination Marketing Podcast

CHAPTER

The Importance of Building an Audience

"It's very difficult to build an audience. But if you can convert that audience into a community, the value then starts to compound and scale," he says. "Once you paid the Piper and they've piped their song, there's no continuing value."

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