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#271 James Heskett- Turning Company Culture into a Competitive Advantage

What Got You There with Sean DeLaney

CHAPTER

What Happened to a Tilanal Pill?

When a colleage writes a case at the hiver business school, usually the first time that case is discussed is when invite the ceo or senior manager of the company to come in meet with the class. Jim burke came to harvard one day to sit in on my colleague's discussion of this case. And what said really hooked me. Said, you know, i wasn't this event occurred in chicago. We're headquartered in new jersey, i think that’s where it is. What happened was somebody had poisoned a tilanal with a potassium syanide and killed seven people who took those pills.

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