How to Segment a Superhuman Product?

The survey itself was mechanically very simple. It was a type form survey and we sent the link out via email to our users. Sean Ellis's biggest piece of advice on how to survey is only do so once the user has experienced the core value proposition of your product. Once you've had about two weeks with the product, we felt like that would have given you enough time to experience at least some of the things that truly make superhuman, magical and special. And then the segment is interesting because in the early days, you don't have many customers, anybody who comes along, you'd love to sell to them. But trying to segment early on can feel scary.