Clicks to Conversions: Optimizing the mobile user experience with Scott Smith of FanDuel
The Frictionless Experience
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Intro
This chapter explores the importance of finding the right balance between friction and value in user experiences, emphasizing that high value can make users tolerant to certain levels of friction. The discussion revolves around strategies to minimize costly friction in websites and apps, with expert insights shared on continuous mobile optimization and enhancing digital experiences.
Transcript
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