The Bubble Effect of Launching a Game

Kirk: I think that it's something I've also learned selling books is that there are a bunch of different kind of bubbles of people. One bubble is like the people who will preorder your thing day one because they're really excited about it and you have them. And then the next group of people, which I think is a much bigger kind of slice of the pie is people who like are interested, but might need some reminding to check it out. That happens to be with books all the time where I'm like reminded of the book and I'm like, yeah, everything with games too.