Decoder with Nilay Patel cover image

Juul and the business of addiction, with Lauren Etter

Decoder with Nilay Patel

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Examining Juul's Identity as a Tech Company

This chapter explores Juul's classification as a technology company, focusing on its innovative nicotine delivery systems and product design. The discussion highlights Juul's parallels with other tech firms and questions the criteria that define what constitutes a tech company.

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