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38. Sendhil Mullainathan Explains How to Generate an Idea a Minute (Part 2)
People I (Mostly) Admire
The Effects of Taking Up Our Bandwidth
The hypothesis is because it's taking up our bandwidth, as we call it, the effect on your effective IQ can be quite large. And in these studies, the effects are huge. When you talk about effects that when you prime people to think about what their problem is, we're talking about a difference of 10 IQ points between otherwise identical people.
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