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S2, E73 - Kelly Finnerty, Director of Brand and Content at Startpage

Privacy Please

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How Do You Make Money From Contectural Advertising?

We make money from contectual advertising. Every single time you search on start page, you will see three very clearly labelled ads at the top of search results page. So advertisers who have purchased the term bicycles, their ads will appear in those three search terms. And also with behavior, they can do things like conversion tracking to show, hey, so this person searched for bicycles. They clicked on the ad, we then followed them through geal location, and they went to your store. You owe us more money for this conversion. We don't touch that. Ah, in our lens, it's respectful. And that, hey, you're searching for bicycles, maybe some adds about

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