ShareThru's Impact on the Ad Industry's Carbon Emissions

Kurt Larson, the chief product officer of ShareThru. How can exchanges like ShareThru have an impact on the ad industry's carbon emissions? Well, we're focused here on two key areas. One is reducing and the second is compensating. Today only 16% of brands are measuring their median advertising related carbon footprints,. 62% say they expect to measure it by 2025.