
Season 4, Episode 1: ESPN
Acquired
00:00
Anheuser-Busch Invests $15 Million for 85% of RCA
Anheuser-Busch came to an agreement with ESP. It's the largest advertising contract in cable television history at $1.38 million that they will be the exclusive beer advertiser on the new ESP network. There was a commercial agreement as well, but not with with Geddy.
Transcript
Play full episode