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Why Google may have just handed regulators a layup, and what Linda Yaccarino has to do to bring brands back to Twitter

Next in Media

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Facebook's Rebuilding of Its Advertising Business

Twitter is trying to recover from what Apple instituted a year and a half ago now with really changing the way attribution works in that platform. We've done with real shockwaves. This is just a rougher time. And then, yeah, and then this Twitter competitor, I just can't wait to see where that goes. You kind of have to think like, did Twitter kind of hand them that opportunity? If they can do it in a lasting way, it could be a serious blow to Twitter.

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