How Much Work Is to Set Up a Lead Pact?

People really overvalue social mediumetric. There's an inverse correlation between the visibility of a metric and its importance. Social followers, supervisible, not very important. Conversion rate per blog post from visitor to subscriber, super valuable, but very hard to calculate.

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Episode notes

Any marketing claim you make that doesn’t have some form of evidence is a weak statement.

Unsupported claims just lead to undifferentiated content, a lack of trust, and low conversions.

But proof on your web pages and in your content does the opposite. It builds credibility and gives people a reason to believe in your brand.

One piece of content that offers social proof, acts as conversion copy, and works in a content strategy: case studies.

In this episode, Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media Studios, explains how proof is the key to every type of marketing, whether you’re playing the long game of account-based marketing (ABM) or building your email list.

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