200 - Socks and Crocs (rebroadcast)
You Are Not So Smart
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The Importance of Priority in Object Design
In an attempt to create an experiment that could replicate what people experienced back in 2015 when the infamous dress hit the internet they needed an object that was perceptually ambiguous. They chose crocs because there are 28 different colors of crocs they don't have any particular color. Michael had spent weeks trying to find an object that had no particular color and he tried all sorts of things from green eggs to fake flamingos until one day this old memory came flying back to the center of his attention. He remembered being in school studying color science and he was helping a friend grow some plants in a grow house lit only by green tinted grow lights. If you use green light the plants react as if they
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