The Importance of Priority in Object Design

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In an attempt to create an experiment that could replicate what people experienced back in 2015 when the infamous dress hit the internet they needed an object that was perceptually ambiguous. They chose crocs because there are 28 different colors of crocs they don't have any particular color. Michael had spent weeks trying to find an object that had no particular color and he tried all sorts of things from green eggs to fake flamingos until one day this old memory came flying back to the center of his attention. He remembered being in school studying color science and he was helping a friend grow some plants in a grow house lit only by green tinted grow lights. If you use green light the plants react as if they

When facing a novel and uncertain situation, the brain secretly disambiguates the ambiguous without letting you know it was ever uncertain in the first place, leading people who disambiguate differently to seem iNsAnE.

This episode is about why we so often don't understand why we disagree, which leads us to disagree even more, and we explore that through the science behind The Dress. We look into why some people see it as black and blue, others see it as white and gold, and how the scientific investigation of why that is led to the scientific investigation of socks and Crocs, and how the scientific investigation of socks and Crocs may be, as one researcher explains, the nuclear bomb of cognitive neuroscience.

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