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DEKONSTRUKTIV KRITIK

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C. Taut's Dilemma

Slitsy Taut is the latest brand to be targeted by conservatives over its pro-LGBTQ plus merchandise. In just ten days of Cornell's statement, Torgit lost $10 billion and watched its stock price fall daily. The company removed some of the offensive merchandise which included tuck-friendly swimwear but moved other items to more discreet parts of its stores. Just before its debacle, Anne Heiser Bush cost its parent company more than $15 billion and over 23% of its stock valuation after it employed transgender social media personality Dylan Mulvaney to promote its product.

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