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🐐 “iMessi” — Apple’s Lasso Way. Allbirds’ weirdness rule. Accountants’ superhero moment.

The Best One Yet

00:00

The Moonshot: Apple's Master Plan to Make Americans Love Soccer

Sports are becoming the centerpiece of every streaming business strategy. Apple's master plan to make America love soccer and then make a heck of a profit doing it. For our second story, all birds just unveiled a revolutionary new shoe. Does it violate the weirdness rule? Customers will accept one element of weirdness, but not two.

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