5min chapter

The Rich Roll Podcast cover image

Selema Masekela Is The Action Sports Evangelist

The Rich Roll Podcast

CHAPTER

How Do We Have This Conversation?

Ikea: People don't want to be challenged in their world view or assumptions about where they fit in this equation. And it being uncomfortable is a good thing, because if we can be all be uncomfortable together, then we actually get to to move forward. He says he's had people reach out to him asking for advice on how to have the right conversation with other black people and businesses. Ikea has written his own book called Rasis which aims to change culture by helping African-American men become more accepting of one another. It will also focus on issues such as race relations between blacks and white Americans.

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