The Death of the Keyword -- Michel Fortin // seoplus+
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Search Engine Optimization - What's the Intent Behind the Keyword?
michel fortain is the director of search at s o plus. In this episode, he explains why rankings don't matter any more. He says it's vanity d we all fall victim of wanting to have brand recognition. And if you're not really ranking well to that key word, you might feel dejected. But without understanding what the intent of those queries are, doesn't really matter.
Play episode from 08:28
Transcript
