The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

280: Jeff Lerner, Starting a business from scratch

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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Are You Going to Focus on a Certain Niche?

Jeff Smith: "I'm sort of an evangelist by nature. And I kind of want to save everyone" He says he could have focused on helping doctors leave traditional medicine and start their own independent practices. But instead, he went after the entire white space in the market with his courses. The program is now being rolled out across several states.

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