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The AI Hype Cycle 2023: New Technologies on the Innovation Trigger

Gartner ThinkCast

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The Role of Hype Cycles in Innovation

At Gartner, a hype cycle is an objective map that helps you understand the real risks and opportunities of a new technology or innovation. So you can avoid adopting something too early, giving up too soon, adopting too late, or hanging on too long. A hype cycle is a visual tool to chart the path an innovation takes from when it first enters a market to when a typical business is likely to benefit from it. We look at specific technologies like AI in this case, as well as trends, concepts, methodologies and management disciplines.

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