218 - Bedtime Stories for Business Owners - Part 1
The Ultimate Entrepreneur
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What Happened When Carnival Crews Goes Bankrupt?
When saturay evening post went bankrupt, somebody that i worked for bought the assets out of bankruptcy. The owner did three things: hired an attorney, paid him a very nominal amount, gave him all of the norman rockwell rights and he licensed them for tens of millions of dollars. Then they took the subscriber list and they wrote them and said, we have taken over the rights to the magazine. They figured out, cause they didn't have any marketing money, they could go to radio stations, teli stations, publications, and trade crews credit for advertising. And then when the radio and tel vision stations did use their credit, carnibal had a sur charge of a hundred dollars they
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