#91 - Telling crispy customer stories and using unexpected honesty (Nick Casale, Director of Sales @ Sendoso)
30 Minutes to President's Club | No-Nonsense Sales
00:00
Emotional Storytelling in Sales
This chapter highlights the significance of emotional storytelling in engaging customers rather than relying solely on logic. It discusses methods for authentic communication, addressing customer needs, and building trust through honesty and relatability. Additionally, it emphasizes the importance of competitive differentiation and the need for salespeople to curate their sources of advice for better practice and improvement.
Play episode from 14:15
Transcript
