Ep 386 Understanding Your Acquirers BATNA with Susanne Klepsch - Know if you’re building a product or company, incite a bidding war, approach potential acquirers, structuring a winning earn-out, use market research to grow your business, mitigate your r
Built to Sell Radio
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How Epsumo Helped Me Grow My Revenue
Don asked me about the sales because you mentioned it was tough in Austria. You move to the US, you get some capital behind you through Techstars and others. What was the trajectory like from there? Like, did you start selling American customers? Like, how big did you get in 2017, 2018? Like, what did that look like? So we, yeah, we started off in North America and we didn't really have any brand, any name and no marketing budget to build. It was very difficult for us to really grow our revenue at that time. Our product was mediocre at that time as well.
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