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Investing in Sports: The Next Trillion Dollar Market?
Goldman Sachs Exchanges
The Transformation of Formula One: Entertainment and Commercial Growth
This chapter explores how Formula One has evolved under Liberty Media's ownership, focusing on the sport's increased entertainment value and impressive viewership numbers. It highlights the role of media exposure, particularly through 'Drive to Survive', in expanding the audience and discusses the transformation of sports leagues into media brands for future growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode