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Investing in Sports: The Next Trillion Dollar Market?

Goldman Sachs Exchanges

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The Transformation of Formula One: Entertainment and Commercial Growth

This chapter explores how Formula One has evolved under Liberty Media's ownership, focusing on the sport's increased entertainment value and impressive viewership numbers. It highlights the role of media exposure, particularly through 'Drive to Survive', in expanding the audience and discusses the transformation of sports leagues into media brands for future growth.

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