Cautionary Tales with Tim Harford cover image

Adidas v Puma: A Battle of Boots and Brothers

Cautionary Tales with Tim Harford

CHAPTER

Rivalry to Reconciliation: The Adidas-Puma Journey

This chapter explores the historical rivalry between Adidas and Puma, focusing on a symbolic soccer game aimed at fostering unity. It chronicles the brothers Adolf and Rudy Dassler's journey from humble beginnings to global business success amidst personal and political turmoil.

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