
Adidas v Puma: A Battle of Boots and Brothers
Cautionary Tales with Tim Harford
Rivalry to Reconciliation: The Adidas-Puma Journey
This chapter explores the historical rivalry between Adidas and Puma, focusing on a symbolic soccer game aimed at fostering unity. It chronicles the brothers Adolf and Rudy Dassler's journey from humble beginnings to global business success amidst personal and political turmoil.
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