I think coming in like i should have already shut it down and been pitching them on my next thing. And i think they were impressed that i was like, and i was wholly open about it and humble. So you basically took these really hard earned lessons, but when you opened the aperture up and said, hay, listen, i know that the product got mixed reviews, let's be fair. It wasn't all bad reviews, and everybody saw the potential. I mean, one of the things you get from those reviews is disappointment, because they really wanted this to work. That's almost like, i wanted to love this movie, or i want to love this restaurant, and but,