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CM 250: Gloria Mark on Improving Our Attention

Curious Minds at Work

The Nuances of Attention: Sustained vs. Kinetic Attention and the Influence of Socio-Technical Factors

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This chapter delves into the complexities of attention, introducing two types of attention: sustained attention and kinetic attention. It explores the influence of socio-technical factors, such as our social nature and media environment, on our ability to focus. The chapter challenges the idea that flow is the ultimate solution for managing attention, and proposes aligning work with our natural rhythm of attention as a more effective approach.

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