Overview: Today, we’re going to talk about MAX - the Nigerian mobility tech platform. We’ll explore Max's story across 6 areas:
- Context on motorbike transportation platforms in other emerging markets
- Background on Nigeria transportation
- Max.'s launch, early history, growth over time & fundraising
- Product & monetization strategy
- Competitive positioning & potential exit options
- Overall outlook
This episode was recorded on Jan 30, 2022
Companies discussed: MAX (Max.africa, Max.ng), GiG Logistics, Red Star Express, Gokada, GoJek, Breakthrough Energy Ventures, Jumia Food, Konga, Uber, Africa Courier Express (ACE), Pathao, Flutterwave & Safeboda
Business concepts discussed: Ridesharing, Mobility in emerging markets, Debt Fundraising by startups,
Conversation highlights:
- (01:20) - MAX.Africa context
- (07:20) - Ridesharing in emerging markets (GoJek)
- (10:30) - Transportation Mobility in Nigeria
- (15:00) - Background on the founders - Tayo Bamiduro and Chinedu Azodoh
- (18:50) - Founding and early history of MAX
- (22:05) - Fundraising and early growth
- (38:20) - Metrics and traction
- (59:39) - Product & monetization strategy
- (1:16:51) - Competition and options for exit
- (1:31:30) - Bankole’s overall thoughts and outlook
- (1:45:25) - Olumide’s overall thoughts and outlook
- (1:53:55) - Recommendations and small wins
Olumide’s recommendations & small wins:
Bankole’s recommendations & small wins:
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