The title was er, what we call a commitment strategy. It took some one 18 months to notice that our contract with the paper back publisher had expired 18 months ago. And when they made that discovery, it was april of 20 20, and there wasn'ta to do. So the publisher asked for a few tweeks. We fell for the while you're at it, euristic that is familiar to anybody who's done a home improvement project. And so we kind of got carried away. But there were some big points that we wanted to make. In fact, we think that choice architecture and nudging can help almost any problem, but is rarely the solution To any problem.
Since the original publication of Nudge more than a decade ago, the word that served as the title of the ground-breaking book has entered the vocabulary of businesspeople, policy makers, economists, engaged citizens and consumers everywhere. It has given rise to more than 400 nudge units in governments around the world and has influenced countless groups of behavioural scientists in every part of the economy. In October 2021 Richard Thaler, one of the co-authors of the book and winner of the 2017 Nobel Prize for economics, came to Intelligence Squared to talk with journalist and author Kamal Ahmed about Nudge: The Final Edition, a cover-to-cover refresh of the original publication.
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