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Apple's Privacy Power Play and TikTok Concerns

Sharp Tech with Ben Thompson

00:00

Apple's Brand Ads Aren't Just the Ads

Apple's brand advertising was so effective in the 90s and early 2000s that they're able to basically sabotage some of their stiffest competition, hurt a ton of small businesses along the way. And when they say this is all part of a progressive mission to ensure that your data is kept private, everyone believes them because they have such positive associations with Apple. I think there's a lot of Apple fans that do really find this very disheartening.

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