290 - Behavioral Science is Product Management
This is Product Management
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Product Managers - How to Reduce the Perception of Friction
The perception of friction can be more difficult than actual friction. Benefits are really plant the idea n behavoral science called present bias. Most of the time we're acting as night guy, our present self. And so for a product manager or a marketer, the weight that the benefits in the product must be given to them.
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