The greatest day for many entrepreneurs is the first day. Being better than your competitors isn't enough because customers rarely care about better. The most common thing they'll notice is the exception. How are you different? Here's an example. Myself and all my contemporaries, we put on our suits admittedly a little bit too large,. It looked like a scarecrow sticking out in front of us. And today, which sold to Best Buy at $1 billion valuation with Best Buy as one of its top five fastest-growing companies ever.
IN THIS EPISODE, YOU’LL LEARN:
26:49 - How someone can get their very first customer, who isn’t a friend or family member.
31:24 - Why most businesses and people’s marketing plans fail.
32:45 - Why copying best practices from your competition almost guarantees your marketing will go unnoticed.
35:51 - The breakdown of the idea of the DAD or D-A-D framework.
45:40 - If Mike was able to go back to before he started his first two successful companies, or even if he is to launch a brand new business today, what he would use that he knows now that he didn’t know back then that would increase the speed and probability of his businesses’ success.
And much, much more!
*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.
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