Rethinking Your Loyalty Program — With Halle Stern
#Hashtags, The Gartner Marketing & Communications Podcast
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Generational Loyalty: Experience vs. Transactions
This chapter discusses the differing expectations for loyalty programs across generations, highlighting a shift from cash-based rewards to experiential benefits favored by younger consumers. It emphasizes the importance of balancing transactional rewards with deeper engagement strategies that foster community and long-term customer relationships.
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