6: Persuasion
Richard Wiseman's On Your Mind
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The Importance of Persuasion
Red is a big ways of color. It's something that sort of says this is something like a red light. We need to act on this now. So every penny helps on a red collecting tin, hugely more than any of the other combinations. And also extraordinary that something as simple as one word can make a difference. But we wouldn't better operate in the world unless we had these kind of biases and other things that persuade us one way or the other in our heads.
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