Positioning with April Dunford cover image

From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky

Positioning with April Dunford

CHAPTER

Creative Marketing Strategies: Lessons from Mint and Michelin

This chapter delves into successful marketing tactics by analyzing notable product launches, including Mint's community-focused approach. It also examines the Michelin Guide's unique strategy that linked tire sales to driving promotion, showcasing how creative solutions can solve business challenges.

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