12min chapter

The BarberShop with Shantanu cover image

Mamaearth Founders REVEAL How They Built Multiple Brands & A Personal Care Empire | TBWS

The BarberShop with Shantanu

CHAPTER

Building a Personal Care Empire: Strategy and Philosophy

The chapter discusses the strategy and philosophy behind building a personal care empire, focusing on human connection in communication and deep consumer understanding. It emphasizes specialization in product categories, strong corporate strengths, R&D capabilities, sourcing relationships, and consumer insights for success in a competitive market.

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