Eating With Our Ears: The Sound of Food
The Food Chain
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The Sound of a Perfect Pouring Beverage
Beverage manufacturers spend nine months to a year developing the perfect pouring beverage into our glass sound. Kellogg's for example what they do is to design the sound of crunting conflicts between the teeth so people actually create a subconscious relationship to that brand. Our brain emphasizes the feeling through sound Martin Lindstrom not everyone though is happy about the way that our senses are being orchestrated to encourage us to consume particular types of food and drink Bruce Bradley is a former marketing executive at some of the biggest packaged food companies in the United States.
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