Ep. 239: BJJ Careers for Regular People, feat. Greg Sirico
BJJ Mental Models
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The Importance of Competing in Jiu Jitsu
I think a lot of people have it in their heads that to be a successful business owner in Jiu Jitsu, you have to be a multi-time world champion with 300,000 Instagram followers. So I lean very heavily into the things that separate us from the crowd. There are a lot of broke ass world champions out there who have not been able to build successful businesses. And the ones who have succeeded have done so by targeting a broader audience that they can actually monetize.
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