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Financial Shifts in College Football
This chapter examines the evolving dynamics of college football with an emphasis on the growing financial power of the Big Ten Conference in relation to the SEC. It highlights the impact of NIL deals on recruitment strategies and contrasts traditional methods with new pay-for-play models, showcasing how wealthy alumni networks play a crucial role. The conversation also explores the implications for coaching salaries and the competitive landscape, illustrated by standout players and recent championship outcomes.