Evaluating Brand Collaborations and Cultural Representation

Lauren Sherman joins Peter to delve into the slew of brand collaborations tied to HBO’s hit series ‘The White Lotus,’ highlighting the mass-market partnerships that come across to many as distasteful and inorganic. Are these collabs actually driving sales or just diluting the show’s luxury allure? Plus Lauren discusses the Nike-Skims alliance and the broader “woman problem” the iconic athletic brand is aiming to solve.

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